I'm willing to believe that Jameson's new blond assistant is actually Loretta the Slave-Woman, who has previously done her best to make Spider-Man's life miserable by alerting Mary Jane to the fact that another woman was posing as Spidey's wife, and playing masseuse to Simon Krandis. Here, she is attempting to further her no doubt nefarious plans by aiding Spider-Man's most prominent detractor, J. Jonah Jameson. Why are you doing this, Loretta, and when will it all end?
Also, my god, the last thing I was expecting to see today was Maria Lopez naked in a tub. Jameson would probably have a lot more to say than "!" if he knew.
TIL: Need you ask?
8 years ago